Reporting
See the margin you actually keep.
Revenue tells you how busy the shop was. RetailHunch shows gross margin per product, category and channel after supplier cost, so you can tell which lines earn their shelf space and which ones only look busy.
What it does in practice
Gross margin, not just turnover
Margin is calculated against the cost recorded on the product, so a line that looks healthy on revenue can be seen for what it actually returns.
Channel by channel
Compare counter and webshop performance side by side to see where the same catalogue performs differently.
Slow movers surfaced early
Products that sit on the shelf without selling are highlighted, so a reorder decision is not made on memory alone.
Sales velocity and basket size
See how often a line sells and what it is bought with, which is what makes a promotional bundle a calculation rather than a guess.
Exports for the monthly review
Pull the figures into a spreadsheet or a summary for the accountant when the month closes.
Who it is for
- Owners who suspect their bestsellers are not their most profitable lines
- Shops comparing counter revenue with webshop revenue
- Buyers deciding what to reorder, reprice or retire
Technical specifications
- Calculation
- Transaction-level, recalculated as sales post
- Dimensions
- Product, category, channel and period
- Margin basis
- Revenue less recorded cost of goods
- Exports
- Spreadsheet and summary exports
- Inputs
- The same catalogue and sales data as the till
Questions shops ask first
What counts as margin here?
Gross margin: the sale value less the cost recorded against the product. It is the figure that shows whether a line contributes to the business, before the fixed costs of running the shop.
Can I compare counter sales with webshop sales?
Yes. Both channels write to the same sales records, so the comparison is between two views of one dataset rather than two reports from two systems.
How current are the numbers?
Reports are calculated from transaction-level data as sales post, so yesterday does not have to wait for a nightly job to appear.
Do I need to maintain cost prices separately?
No. Cost is recorded on the product in the same catalogue the till uses, which is what lets margin be calculated at all.
Continue through the suite
Stock control
Inventory & Stock Management
Counter operations
Point of Sale (POS)
B2B billing
Invoicing & Peppol E-Delivery
Not sure which module you need? See how the five modules fit together.